That’s 17% of the 12+ USA population; up from 13% last year. 61% are 25-54.
From the recent Arbitron/Edison Research conference call introducing the 17th Arbitron/Edison Internet study: “The Infinite Dial 2009: Radio’s Digital Platforms AM/FM, Online, Satellite, HD Radio and Podcasting,” these headlines:
• “Americans’ consumption of [all] media is higher than it’s every been.”
• 85% of Americans have Internet access; 82% of USA homes have broadband.
• 69 million Americans (1-in-4) listened to online radio in the last month. A year ago it was 17%, 42 million.
• Key growth demo is 35-54; 61% are 25-54; they’re “upscale, well-educated, and employed.”
• “Variety” and “control” are top reasons for listening to online radio (“audio you cannot get elsewhere”).
• “Online radio is the soundtrack to e-commerce.” 47% listen while researching products/services; 33% while shopping online.
• 1-in-3 wants online radio in-car.
• 42% own a portable MP3 player (1/3 a year ago), “growth in every demo except 65+.”
• Online radio listeners more likely to have purchased digital audio online.
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-Grow Your Audience
-Increase your Visibility -Gain More Credibility -Do more Interviews -Reach more consumers -Be part of the Financial Education Wave that is sweeping the country as consumers are desparate to avoid the financial mistakes of the past few years. -Help more people make smarter financial decisions. -Create audio content with just a phone! No special equipment or tech knowledge needed. -Grow the Sales of Your Products and Services! -It's the most affordable option for promoting your Financial Expertise 24/7.
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| How much are you paying to host a program on the Internet?? MTN will never overcharge hosts like other Internet Talk Radio sites do! Let me do an audience analysis of your current site to make sure you are getting a good deal. e-Mail me now. |
Hot Industry Blogs
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Recently, Bruce Maduri, the great President & CEO of Genesis Communications, Inc., blogged about the current state of terrestrial radio and the awesome opportunities that lie ahead for smart audio content producers. "The advertising environment coupled with the change of landscape in audio entertainment devices is putting a major squeeze on what broadcasters need most - CREATIVITY - in programming, content delivery and sales. Creativity drives this industry more than most because of the mix of art and business... The downsizing portfolios will birth new talent and opportunities. The convergence of on air, on line and on demand will make radio a very different medium for advertisers. This is a very positive change for those who see the future possibilities. The only question is who will be leading this new world of radio audio, radio on demand and radio video in the future. I believe that it will be a very different leader than what we see now in this industry." Read the entire Blog entry |
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National Media Consultant and Broadcast veteran Holland Cooke, wrote this on April 26, 2009:
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| Grow Your Audience! Start growing your visibility and credibility as a
Money Talk NetworkTM Host |
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Do you have what it takes to be a Money Talk Network Host? |
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The Money Talk Network.com |
Internet Radio!
"Be part of the huge audience movement
toward convenience listening via the
Internet and Personal Mobile Devices."
Mike Schiano was a pioneer in offering compelling and educational audio programming via the World Wide Web and now he has launched the MoneyTalkNetwork.com to give consumers direct access to the best Money Expertise in the World in a format the consumer wants!
Internet Radio is surging!
According to Arbitron Inc./Edison Media Research, “developments in technology have dramatically increased options for audio programming and Internet streaming is at the forefront of this emerging field. Online radio is poised to grab a significant portion of Media audiences.” Its research found:
- More than 1 in 4 people have listened to Internet radio in the past month.
- More than 8 in 10 Americans are online
- At-work audio streaming has increased an average of 43% each year over the last five years.
- Internet radio attracts an upper-income audience. Internet radio listeners are 36% more likely to live in a household with annual income of $100k+.
- 41% of online radio listeners have visited a website due to an ad they heard online.
- Radio web site listeners remain loyal with two-thirds of station web site visitors visiting weekly and nearly a quarter visiting daily.
- Internet radio listeners love the ability to immediately interact with hosts and sponsors via email and text. Listeners can get information about your product by clicking immediately over to your web site.
HOW MUCH are you paying toair your weekly show??
Opportunities for Money Experts to appear on local and national terrestrial radio are disappearing due to consolidation and radio's move to cut expenses by airing nationally syndicated programming. Americans are getting the same advice from the same hosts in every city.
Your chance to get on the terrestrial airwaves, while possible as a guest, is virtually impossible as a host of your programming and content unless you pay for the privledge. Being a guest is great but takes a lot of PR work and can be frustrating due to time constraints and poor interviewers. You often don't get your full message out and many guest experts don't even get to properly promote their content, Web site of phone number.
You can Buy your own show. Some hosts are paying as much as $300 to $1500 per hour to host their own show. Radio owners have found that selling time to "wanna-be" radio hosts is easier than trying to sell time to advertisers since Advertisers are not interested in buying time on these stations. Some hosts are paying the same outrageous prices to host a show on so-called "Internet Radio Stations." Are you paying in proportion to the audience?? If not, you are throwing good money away. Most "internet radio stations" don't have a big enough audience to warrant what they are charging you.
Money Talk Network's job is to bring the audience to you and to feature your good work and advice! We will work constantly to build the MTN audience so you gain visibility for your work. MTN will be a recognizable and sought after by the main stream media for interviews, comments and assistance. We are building the real thing at MTN. Won't you join us??
Check out BSW for a wide selection of podcasting gear at great prices.
| Exploring the New Breed of Celebrity by Marsha Friedman It used to be that the only way to be a celebrity was to be on TV, in the movies, or to do something completely lame. However, over the last decade, a new kind of celebrity has emerged – the expert celebrity. These are people who are absolutely at the top of their professions, and find a way to use the media to offer their expertise to the masses. From Cesar Millan (The Dog Whisperer), Martha Stewart, and Bob Vila to Dr. Phil, Suze Orman and Rachel Ray, expert celebrities are taking over television, radio, print publications and the Internet. Moreover, according to media expert Marsha Friedman -- author of Celebtritize Yourself from Warren Publishing (www.celebritizeyourself.com) – the next celebrity expert could well be you. “In today’s world of specialty programming on TV and radio and with the explosion of web marketing, online media and social media marketing – becoming a celebrity is no longer just for the A list of movie stars and recording artists we normally think of,” Friedman said. “Today, we have celebrity attorneys, celebrity chefs, celebrity financial experts and fitness guru’s – we even celebrity bounty hunters! So, if you’re in business and are focused on expansion, there is no better way than to become a celebrity expert in your field.” Friedman believes that these expert celebrities and those who’d like to be expert celebrities have one primary thing in common – at one time, they were all just working folks. “These were people on the street with a passion for what they do and with a valuable knowledge that people need,” she said. “Rachel Ray worked at a candy counter at Macy’s before her passion, her ingenuity and her personality enabled her to forge her own celebrity status. In most cases, the expert celebrities you see in the media today were ordinary people before they became household names, but now they are truly celebrities in their fields of expertise.” The first step that many experts take to establish their celebrity is to write a book about their area of expertise. In order to be successful, Friedman said that experts should ask themselves five questions before putting pen to paper:
“You must 'zero-in' on the one singular, unifying idea that excites and energizes you – the one that urges you to get out of bed every morning – the one that defines who you are and what you represent,” she added. “This one central idea will be the driving force behind every single work within your book.” Friedman also explained that building more business has been the primary driver behind the emergence of the expert celebrity. “Businesses are struggling in this economy and success in today’s world requires business leaders to market in a way they may never have done before,” she added. “They need to rise above their competition, become THE ‘go-to’ guy in their field, the recognized expert people want to deal with. The credibility that comes with this recognition can build a business or turn one around that’s failing.” |
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