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The “It’s A Habit!” Company, Inc. (IAHC) is a socially conscious corporation located in Los Angeles, California that is dedicated to teaching financial literacy and other empowering life skills and habits in a strategic manner (ie. both entertaining and educational) to youths of all ages, with a focus on young children and their families. To achieve this objective, IAHC has spent the last five years developing and testing a children’s character (Sammy Rabbit), messages, products and services. 

MISSION: Globally provide children, families and organizations with strategic tools (ie. educational and entertaining) that encourage the multiplication of good habits, especially saving money.

Objective: The objective of IAHC efforts is to make the American dream accessible to kids no matter who they are, where they come from, or what language they and their parents speak at home.

Slogan: Changing Lives One Habit and Dime at a Time!

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Prevent Serious Debt Problems By Taking Action Now Manage financial challenges 
Bills.com

SAN MATEO, Calif., July 15, 2009 - With the U.S. economy reeling fromrecession, more people are struggling with severe debt, but according to Ethan Ewing, president of free
online consumer portal
Bills.com, individuals and families can take steps to prevent severe financial hardship.

The economic recession has left 8 million Americans unemployed and 79 million people struggling to pay medical debt. Over time, the top three causes of serious debt hardship are unexpected medical expenses, divorce and
job loss.

* A 2005 Harvard study found that medical bills account for half of all personal bankruptcies.
* Among couples with children, 19 percent of mothers fall into poverty in the year after a divorce.
* As U.S. unemployment rates approach 10 percent, millions of
Americans face the financial pressures of joblessness.

Other causes of significant debt problems run the gamut and can include everything from education to gambling, Ewing said. "While gaining a college education is a valuable investment, it is a painful reality that average
graduates start adult life with education debt
of more than $22,000," he said.

"In the betting arena, the New York Times reported that the average problem gambler had debt of $17,000 in 2004 -- on an average income of $35,000."

While individuals cannot always eliminate unexpected occurrences, Ewing suggested individuals take certain steps to minimize the risk of severe debt:

1. Plan ahead with insurance. Before a medical situation arises, if
possible, secure the best health insurance
available. Seek out a high lifetime maximum and high-coverage percentage after deductible. One costly illness can quickly run through a $1 million maximum.

2. Think of alternatives. A college education is a worthy investment, but how a student obtains it can vary significantly. Many students can cut costs by living at home while attending school, or attending an affordable community college for two years, then transferring to a more prestigious four-year institution.

3. Rescale lifestyle. Even those who anticipate that they will soon recover from a financial blow such as a medical incident, divorce or job loss should immediately rescale their lifestyle to live within their current means. "Do not run up unnecessary debt by planning on tomorrow's income to repay it," Ewing cautioned.

4. Face the facts. People who face mounting debts, such as from a serious illness or injury that runs up hospital bills or leaves them without income, should collect all their bills to learn exactly how much they owe. Then ask each creditor about options for repayment.

5. Pay critical bills first. The most important payment to make is a mortgage. "If you fall behind on this bill, you could lose your home," Ewing said. "After the mortgage payment, prioritize other secured debt, such as an auto loan, and then credit card bills and other unsecured debt."

6. Eliminate dangerous habits. "Individuals who sense they have a problem with gambling or other addictions must take a hard look in the mirror and realize their 'entertainment' could ruin them," Ewing warned. Ask a doctor or call the state for resources to help resolve what could be a serious personal problem. And if you have a good friend or family member who
has gambling debts spiraling out of control, be a true friend, and step up and talk to them about it.

7. Choose debt help carefully. For those who are unable to resolve their situation directly with creditors, and who need professional help to negotiate on their behalf, Ewing advised: "Be sure you are working with a reputable debt settlement service
that works as an advocate for consumers - vs. a company that may receive its funding from creditors," Ewing said. Obligations of each party should be clearly spelled out from the beginning, with no hidden terms or fees.

"Struggling with tens of thousands of dollars of debt can be a frightening experience," Ewing said. "If you cannot manage debt or other problems on your own, consider seeking out help. Whatever means you choose to move out of debt and forward in life, know that you are not alone, and with time and
effort, the future can be brighter."

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